TikTok is introducing a new feature that allows them to reduce the volume of AI-created videos appearing in their streams. This initiative comes as the service revealed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale rollout. This advancement comes amid a increase in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising video streams on another major platform primarily display clips produced artificially. A significant portion of this output is considered low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, based on their own likes,” commented a platform representative.
AI on the Platform
TikTok shared that there are currently over a billion videos on its service labeled as made with AI. In total, more than 100 mn videos are submitted to the platform each day, making clips made by AI a minor part of its total content library.
User Control Features
Viewers will be in a position to limit or boost the level of AI content they view by accessing the “manage topic” setting in the app and picking “AI-generated content”. Further subjects that currently be modified under the setting cover news, fashion, beauty, and movement.
AI Disclosure Rules
Its guidelines oblige users to identify lifelike artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its terms of service.
Additionally, the service will now add an AI-generated label to content produced via its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This action is designed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar awareness program for experts and institutions to create learning resources about ethical AI use. This program will support educational bodies specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, amid debate over proposals to cut jobs for hundreds of content moderators in Britain. It is planning to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. TikTok stated a significant reduction in shocking and graphic content seen by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is proving valuable work at speed.”
